The Hofstede model in the study of the impact of Sevilla Expo 92

Julio García del Junco; Georg Dutschke; Marina Petrucci

doi:10.25145/j.pasos.2008.06.003

Autores/as

Julio García del Junco
Georg Dutschke
Marina Petrucci

DOI:

https://doi.org/10.25145/j.pasos.2008.06.003

Palabras clave:

método de caso, modelo de Hofstede, eventos, ciudades, eventos mundiales

Resumen

Este artículo toma una aproximación múltiple sobre el estudio del impacto de la Expo 92 de Sevilla. Comenzamos identificando los valores sociales y culturales de 50 profesionales de Sevilla, usando el modelo de Hofstede, añadiendo algunas cuestiones exploratorias acerca del evento para llegar a comprender el impacto percibido de la exhibición. Entonces analizamos la realidad de la Expo 92 a través del método de caso, usando información longitudinal. Los resultados demuestran que los valores sociales y culturales de los habitantes de Sevilla influyeron en la Expo 92 durante su realización, pero también después del evento. Las conclusiones identifican las contribuciones relevantes para el estudio futuro de eventos en ciudades.

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