Experiencia y satisfacción en el museo: papel moderador de la frecuencia de visita en el museo nacional de ghana

Autores/as

  • alexander Kofi Preko University of Professional studies, Accra
  • Theophilus Francis Gyepi-Garbrah Council for Scientific and Industrial Research Head Office, Accra, Ghana

DOI:

https://doi.org/10.25145/j.pasos.2021.19.016

Palabras clave:

museo, experiencia, satisfacción, fidelidad, turismo, Ghana

Resumen

Esta investigación tiene como objetivo investigar cómo la experiencia del turista suscita satisfacción y contribuye a la lealtad y a la disposición a pagar más por un destino museístico. Más concretamente, también investiga el papel moderador significativo de la frecuencia de las visitas en la relación entre la satisfacción y la disposición a pagar más. Los museos ofrecen colecciones únicas para la educación y el ocio de los turistas, al tiempo que proporcionan una mejor comprensión de la diversidad transcultural de las sociedades. La investigación se llevó a cabo con 285 turistas que visitaron el Museo Nacional de Ghana, con preguntas relacionadas con la experiencia, la satisfacción, la fidelidad y la disposición a pagar más. Se utilizó un modelo de ecuaciones estructurales para comprobar los efectos de la experiencia en el museo, la satisfacción y la fidelidad en la disposición a pagar más. Se analizaron las respuestas del cuestionario sobre el Museo Nacional de Ghana y los resultados del estudio sugieren los efectos significativos de la experiencia turística sobre la satisfacción, así como los efectos significativos de la satisfacción sobre la lealtad y la disposición a pagar más. Además, se informó del efecto moderador significativo de la frecuencia de las visitas en la relación entre la satisfacción y la disposición del turista a pagar más. En este sentido, los gestores deberían desarrollar estrategias de marketing que promuevan el turismo de museos en la experiencia de viaje y que garanticen una mayor satisfacción en el lugar.

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Biografía del autor/a

Theophilus Francis Gyepi-Garbrah, Council for Scientific and Industrial Research Head Office, Accra, Ghana

Senior Scientific Secretary/ Chartered Marketer

Citas

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Publicado

2021-04-12

Cómo citar

Preko, alexander K., & Gyepi-Garbrah, T. F. (2021). Experiencia y satisfacción en el museo: papel moderador de la frecuencia de visita en el museo nacional de ghana. PASOS Revista De Turismo Y Patrimonio Cultural, 19(2), 239-253. https://doi.org/10.25145/j.pasos.2021.19.016