Evaluación de los impactos en curso y a posteriori de que Braga (Portugal) sea la Capital Europea de la Juventud en 2012
DOI:
https://doi.org/10.25145/j.pasos.2017.15.052Palabras clave:
Impactos percibidos, Enfoque cuantitativo, Percepciones de los residentes y participantes, Mega-eventos, Capital Europea de la Juventud 2012Resumen
El objetivo principal de este trabajo fue evaluar los impactos percibidos por los residentes y participantes do alojamiento por Braga (Portugal) de la Capital Europea de la Juventud 2012 (CEJ 2012). Para lograr estos objetivos, se realizaron dos encuestas: una durante el evento (2012 - 110 encuestados) y otra encuesta ex post (2013 - 73 encuestados). El análisis comparativo nos permitió llegar a la conclusión de que había una percepción más positiva de los impactos de la celebración de la EJC 2012 en el período ex post que durante el año del evento. El mejor indicador de la percepción de los efectos del alojamiento del mega-evento es, seguramente, la afirmación comúnmente expresada por los encuestados de que la ciudad debe concurrir para albergar similares mega-eventos en el futuro.
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Confirmo que el trabajo es original (de mi/nuestra autoría), y que no se someterá a otras revistas o publicaciones hasta la resolución definitiva del proceso de revisión en PASOS, RTPC.
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