El peso de las partes interesadas en la gestión del festival. El caso de los festivales de música en Italia

  • Angelo Presenza
  • Simone Iocca
Palabras clave: Festival de música, Gestión de eventos, Teoría de partes interasadas, Estrategias de partes interesadas, Relaciones

Resumen

A pesar de que los eventos puedan representar una contribución importante al desarrollo económico y social, esto sólo es posible cuando el evento se realiza bajo un paradigma que haga hincapié en la importancia de las complejas relaciones entre el proponente del evento y las partes interesadas. Dentro del sector de los eventos, los festivales representan un sub-campo que comparte similitudes y particularidades, en contraste con otros tipos de evento. Este trabajo analiza el contexto italiano de los festivales de música y profundiza en las relaciones entre el organizador del festival y los actores públicos y privados, utilizando un enfoque de gestión de partes interesadas. Los resultados sugieren que los festivales italianos tienen un nivel razonable de iniciativa empresarial ya que el aná- lisis revela una buena predisposición para el use de prácticas de gestión.

Biografía del autor/a

Angelo Presenza

Assistant Professor in Organization Design, University “G. d’Annunzio”

Simone Iocca

PhD Student in Management & Business Administration, University “G. d’Annunzio”

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Publicado
2012-04-15
Cómo citar
Presenza, A., & Iocca, S. (2012). El peso de las partes interesadas en la gestión del festival. El caso de los festivales de música en Italia. PASOS Revista De Turismo Y Patrimonio Cultural, 10(2), 25-35. https://doi.org/10.25145/j.pasos.2012.10.024