Estrategias de supervivencia de las PYMEs en la pandemia Covid-19 en los sitios de turismo patrimonial en Turquía

Autores/as

DOI:

https://doi.org/10.25145/j.pasos.2024.22.008

Palabras clave:

Pandemia de COVID-19, Pequeñas y Medianas Empresas Turísticas, Sitios de Patrimonio, Desarrollo regional, Región de Capadocia, Turquía

Resumen

La pandemia de Covid-19 ha representado un desafío multidimensional para la industria turística a nivel mundial, sin embargo, existe falta de información sobre los impactos de la pandemia en diferentes destinos y empresas turísticas. Con el fin de contribuir a los esfuerzos científicos para comprender, explicar y explorar los efectos de esta enfermedad en el turismo, esta investigación examina los impactos en las pequeñas y medianas empresas turísticas (PYMEs) locales y sus estrategias de supervivencia en la región de Capadocia, un destino de turismo patrimonial reconocido a nivel mundial en Turquía. Se recopilaron datos primarios a través de entrevistas estructuradas realizadas a 97 participantes de dos grupos, que incluyen entrevistados de pequeñas y medianas instalaciones de alojamiento y empresas turísticas, incluidos servicios turísticos auxiliares. Descubrimos que los destinos turísticos patrimoniales y las SMTEs ubicadas en estos destinos parecen ser mucho más vulnerables a los impactos de la Covid-19 debido a las características del destino. Los hallazgos muestran que la gran mayoría de las SMTEs han establecido nuevas relaciones comerciales basadas en la solidaridad para la supervivencia, pero también han destinado recursos para el crecimiento y la inversión futura, lo que parece poner en peligro los esfuerzos de recuperación.

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Biografía del autor/a

Ozan Hovardaoglu, Erciyes University

Professor at Erciyes University, Faculty of Architecture, Department of City & Regional Planning

Seda Calisir-Hovardaoglu, Erciyes University

Professor at Erciyes University, Faculty of Architecture, Department of City & Regional Planning

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Publicado

2024-01-31

Cómo citar

Hovardaoglu, O., & Calisir-Hovardaoglu, S. (2024). Estrategias de supervivencia de las PYMEs en la pandemia Covid-19 en los sitios de turismo patrimonial en Turquía. PASOS Revista De Turismo Y Patrimonio Cultural, 22(1), 125–145. https://doi.org/10.25145/j.pasos.2024.22.008

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Instituto Universitario de Investigación Social y Turismo. Universidad de La Laguna (España) - Instituto Universitario da Maia ISMAI (Portugal)