Interlocuções entre turismo, comportamento do consumidor e a Sociedade dos Sonhos

Sâmara Borges Macedo; Marlusa de Sevilha Gosling

doi:10.25145/j.pasos.2020.18.035

Autores/as

Sâmara Borges Macedo UNIVERSIDADE FEDERAL DE MINAS GERAIS https://orcid.org/0000-0002-0551-5041
Marlusa de Sevilha Gosling UNIVERSIDADE FEDERAL DE MINAS GERAIS https://orcid.org/0000-0002-7674-2866

DOI:

https://doi.org/10.25145/j.pasos.2020.18.035

Palabras clave:

Turismo, La sociedad de los Sueños, Comportamiento del consumidor, Nuevo perfil de consumo, Consumidor turístico

Resumen

En la Sociedad de los Sueños (SS), existe la primacía de una apelación emocional sobre la materia. En este contexto, el turismo permite a los consumidores experimentar experiencias como producto principal, que a menudo son simbólicas, sensoriales y de escape. Considerando la escasez de estudios centrados en la SS, este ensayo teórico pretendía comprender, desde su comprensión, las posibilidades de interlocución con el turismo, y el comportamiento del consumidor turístico. Para ello, se desarrollaron estos temas y se señalaron los principales vínculos entre ellos. Se elaboró un modelo de interlocución que mejora los estudios futuros. Se señaló la necesidad de realizar más estudios en la materia, ya que se consideró la transición de la era de la Sociedad de la Información, centrada en el producto, a la Sociedad de los Sueños, centrada en la emoción. También se añaden estudios que cubren esta nueva sociedad con un nuevo perfil de consumo y la imposición de la adecuación de los gestores a esta nueva realidad.

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