Morcelo Ureña, A.I., Rodríguez de la Cruz, F.L. and de la Morena Taboada, M. 2018. Analysis of the rhetorical ornament in the tourist publications on Facebook as a resource to generate interactions. Case study of the official website of the brand España Spain.info. PASOS Revista de Turismo y Patrimonio Cultural. 16, 1 (Jan. 2018), 117–133. DOI:https://doi.org/10.25145/j.pasos.2018.16.008.