[1]
Alva Juárez, T.I. , Pérez Villarreal, H.H., Cavazos Arroyo, J. and Flores Gómez, P.A. 2022. Positioning of Brand Attributes in University Museums in Puebla, Mexico according to their Cultural Appeal. PASOS Revista de Turismo y Patrimonio Cultural. 20, 2 (Mar. 2022), 313–327. DOI:https://doi.org/10.25145/j.pasos.2022.20.023.