Recomendaciones y propuestas de mejora para los destinos culturales de carácter rural: El caso de estudio de la Villa del Libro de Urueña (Valladolid)

Alberto Azuara Grande; Javier De Esteban Curiel; Isabel Del Río de la Hoz

doi:10.25145/j.pasos.2019.17.002

Autores/as

Alberto Azuara Grande Universidad Rey Juan Carlos Departamental, Despacho 056 Paseo Artilleros s/n 28032 Madrid
Javier De Esteban Curiel Universidad Rey Juan Carlos
Isabel Del Río de la Hoz Universidad Rey Juan Carlos

DOI:

https://doi.org/10.25145/j.pasos.2019.17.002

Palabras clave:

turismo literario, turismo cultural, destinos rurales, Villa del Libro

Resumen

El turismo literario se ha caracterizado por ser una tipología de turismo cultural relativamente reciente en España y consolidada en distintos países europeos, que ha avanzado en importancia e independencia hasta el punto de especializarse en ello destinos enteros, en muchas ocasiones ligados al mundo rural. Las iniciativas Villa del Libro han venido a desarrollarse como una variante de este turismo literario, a partir de la proliferación de librerías en pequeñas localidades que sirven como núcleo de desarrollo de todo su entorno. El presente artículo se ha constituido a partir de una investigación cualitativa mediante la realización de entrevistas en profundidad a dos expertos en turismo cultural. De su posterior análisis se han extraído y determinado las estrategias necesarias para el éxito y consolidación de los destinos culturales de carácter rural y el de la propia Villa del Libro de Urueña (Valladolid) como destino cultural de referencia en España.

Recommendations and proposals for improvement in rural cultural destinations: The case study of the Book Town of Urueña (Valladolid, Spain)

Abstract: Literary tourism is a specific form of cultural tourism that is relatively recent in Spain and widely consolidated in different European countries, where it has grown in importance to the point of whole destinations being built around the same, often in rural landscapes. Book Town initiatives have been positioned as a variation of literary tourism and consists in a plethora of bookshops in small towns that serve as the nucleus for regional economic and social development. This paper offers qualitative research on the subject, the result of in-depth interviews with two experts in cultural tourism. From the subsequent analysis, it is clear that management and marketing strategies are essential, among other aspects, for the success and consolidation of rural cultural destinations. The analysis centres most specifically on the Book Town of Urueña (Valladolid) as the Spanish reference for this type of tourism.

Keywords: Literary tourism; Cultural tourism; Rural destinations; Book Town; Local development; Qualitative analysis.

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Biografía del autor/a

Alberto Azuara Grande, Universidad Rey Juan Carlos Departamental, Despacho 056 Paseo Artilleros s/n 28032 Madrid

Escuela Internacional de Doctorado, Programa de Doctorado Interuniversitario en Turismo

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