Configuraciones en el sector hotelero basadas en las prioridades competitivas y su relación con el tamaño, categoría y el resultado organizativo

  • Tomas Francisco Espino-Rodríguez
  • Antonia Mª Gil-Padilla Universidad de Las Palmas de Gran Canaria
Palabras clave: prioridades competitivas, hotel, resultado organizativo

Resumen

Existen en la literatura sobre dirección de operaciones varios trabajos que analizan una taxonomía o configuraciones de las diferentes estrategias de operaciones en el sector industrial. Sin embargo, en el sector turístico y en concreto en el sector hotelero, no hay trabajos que definan una taxonomía de las estrategias de operaciones basadas en el énfasis de las prioridades competitivas (coste, calidad, servicio, flexibilidad y medio ambiente). Por ello este trabajo trata de definir una taxonomía de las diferentes estrategias de operaciones en el sector hotelero. Una vez identificadas las diferentes configuraciones, se establece si existen diferencias significativas entre los grupos de hoteles con respecto al resultado organizativo, considerado desde su doble vertiente: financiera y no financiera. Por otra parte, se analiza si la categoría hotelera puede determinar el tipo de configuración hotelera. Una muestra representativa de hoteles de unos de los principales destinos turísticos de España es analizada. Los resultados indican que existen tres grupos diferenciados de hoteles en función de las prioridades competitivas. Un primer grupo que enfatiza las prioridades competitivas relacionadas con el coste y la flexibilidad, un segundo grupo que enfatiza todas las prioridades competitivas y  un tercer grupo que enfatiza los objetivos de operaciones relacionados con la calidad y el servicio. Asimismo, se demuestra que el resultado organizativo es diferente para algunos grupos de hoteles definidos por las prioridades competitivas. Finalmente, se comprueba que las variables contextuales tienen relación con los grupos de hoteles. Así la categoría y el tamaño tienen relación con las prioridades competitivas enfatizadas.

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Publicado
2017-01-20
Cómo citar
Espino-Rodríguez, T., & Gil-Padilla, A. (2017). Configuraciones en el sector hotelero basadas en las prioridades competitivas y su relación con el tamaño, categoría y el resultado organizativo. PASOS Revista De Turismo Y Patrimonio Cultural, 15(1), 211-228. https://doi.org/10.25145/j.pasos.2017.15.013
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