Segmentando residentes según sus actitudes: Revisión de la literatura

  • José Ramón Cardona Universitat de les Illes Balears
  • Antoni Serra Cantallops Universitat de les Illes Balears
Palabras clave: actitudes de los residentes, segmentación, gestión de destinos, planificación del turismo, grupos

Resumen

En las últimas décadas, varios estudios empíricos han segmentado las actitudes de los residentes hacia el desarrollo turístico. Se ha realizado una revisión y análisis de estos estudios. Los estudios revisados se llevaron a cabo utilizando metodologías ligeramente diferentes y se encontraron ciertas variaciones en la segmentación resultante. Sin embargo, pueden ser observadas algunas similitudes: ciertos patrones que se repiten. Esto nos lleva a especular que podría haber tipologías predefinidas de residentes cuyo peso en la comunidad de acogida dependerá del destino concreto analizado. Nuestro objetivo es el de establecer una segmentación teórica aplicable a todos los destinos turísticos. Esta segmentación resume la literatura existente y proporciona algunas indicaciones generales a los gestores, en ausencia de estudios específicos y detallados.

Citas

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Publicado
2015-03-30
Cómo citar
Cardona, J., & Serra Cantallops, A. (2015). Segmentando residentes según sus actitudes: Revisión de la literatura. PASOS Revista De Turismo Y Patrimonio Cultural, 13(4), 837-848. https://doi.org/10.25145/j.pasos.2015.13.105