Cool Britannia de BTA: La identidad nacional británica en el nuevo milenio

  • José Igor Prieto Arranz Universitat de les Illes Balears
Palabras clave: Gran Bretaña, Género, Identidad nacional, Promoción turística


Este trabajo profundiza en la imagen de Gran Bretaña resultante del discurso de la promoción turística británica reflejado en los materiales publicados por la British Tourist Authority, ahora llamada VisitBritain. Nuestro análisis nos llevará a afirmar que una nueva imagen del país –Cool Britannia (la Gran Bretaña guay) ha visto acrecentada su presencia desde finales de la década de los 90, coincidiendo con la victoria laborista. Se argumentará que esta imagen postmoderna, que ahora lucha por hacerse hegemónica, se puede analizar en términos de identidad nacional, dejando así atrás el concepto tradicional de patrimonio, en parte porque Britannia ya no se reconoce a sí misma en un cuerpo difunto que está siendo conservado artificialmente.

Biografía del autor/a

José Igor Prieto Arranz, Universitat de les Illes Balears

Member of the research group L’Expressió de la Diversitat Cultural en el Món Anglòfon. Member of the Departament de Filologia Espanyola, Moderna i Llatina, Universitat de les Illes Balears


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Cómo citar
Prieto Arranz, J. I. (2006). Cool Britannia de BTA: La identidad nacional británica en el nuevo milenio. PASOS Revista De Turismo Y Patrimonio Cultural, 4(2), 183-200.